Agri Vista Brand & Tagline Challenge (Team Event)
Theme: "Think. Create. Brand the Future of Agriculture."
Group Size: "4 Participants per Team"
Objective
Each team collaboratively creates a unique brand identity, including a brand name, tagline, and brief concept, for an agriculture-related product, startup, or innovation. Teams will then pitch their idea to the judges.
Event Flow (15–18 Minutes per Team)
Step 1: Team Registration (2 Mins)
Register team name and details of all four members. Provide a Team ID card.
Step 2: Topic Selection (1 Min)
Each team picks one topic through a lucky draw or selection process.
Step 3: Brainstorming & Creation (8 Mins)
Receive an A3 sheet to map out Brand Name, Tagline, optional Logo Sketch, Target Audience, and 3-4 lines of Concept explanation.
Step 4: Team Pitch (4 Mins)
Present Brand Name rationale, meaning of tagline, target audience, USP, and recall strategy. Every member speaks for ~1 minute.
Available Topics Matrix
Organic Rice
Smart Irrigation System
Drone Spraying Service
Bio Fertilizer
Farmer App
Agri Tourism
Hydroponics
Dairy Farm
Millet Products
Mango Export Company
Solar Pump
Cold Storage
Organic Vegetables
Precision Farming
AI in Agriculture
Evaluation Rubric
| Criteria | Marks |
|---|---|
| Creativity | 25 |
| Brand Recall | 20 |
| Tagline Quality | 20 |
| Team Presentation | 20 |
| Innovation | 15 |
| Total | 100 |
Suggested Roles
- 👤 Member 1: Brand Name & Concept Lead
- 👤 Member 2: Tagline Creator
- 👤 Member 3: Logo Designer
- 👤 Member 4: Pitch Coordinator